L’impact du marketing du rayon fruits et légumes sur les ventes et les spécificités de ce marketing sont peu étudiés. En utilisant la méthode des cas, nous proposons une nouvelle analyse des déterminants de la performance de ce rayon. Nous montrons l’importance de la tenue du rayon et...

After highlighting that the deterioration of product quality on the shelves is a key particularity of FFV departments, the authors identify department upkeep and shrinkage control as key intermediate variables impacting the performance of FFV departments and show how these two parameters can be...

[eng] Any strategy that may be suggested for implementation in a firm must be more than a catalogue of unconnected measures. A strategy can only be coherent and relevant if it really solves the major problems the firm is faced with. To discover those problems, the environment, the firm's...

Dans les référentiels d'économie institutionnelle, la méso-analyse de filière se diversifie. En interrogeant la genèse du concept de filière et son application par l'économie industrielle, l'économie rurale et les sciences de gestion, dans l'agriculture et l'agroalimentaire, l'article...

Academic research in retail logistics frequently emphasizes the importance of the logistics customer service for large retailers wishing to develop a sustainable competitive advantage. This research paper questions the validity of this reasoning, implying an evolution toward an indispensable...

In the last fifteen years, and increasingly every day, humanitarian logistics has awakened the interest of researches in the logistics and supply chain managemen (SCM) field. Some consider this is a new area to apply methods and management tools developed in the business area. Researches in...

For the last 20 years, large food retailers have had an important place in fast-moving consumer good sales. This article describes their buying strategies, focusing on supplier selection in the case of private label contracts. It introduces the concept of opportunism to explain recent and...

[fre] In consumer goods industries, and more particularly in food industry, final demand is more variable. This variability concerns principaly the sales, which levels are fluctuating on short-range. To allow to organize the production's and the distribution's operations, with a reduction of...

[eng] Nowadays the network firm appears as an alternative model for vertical integration. It is constantly in touch, for numerous exchange relationships, with partners in the economy, among which PME are often to be found. Both flexible and adaptable, the network firm so thoroughly combines a...