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This research updates and significantly extends Akaah and Riordon’s (J Market Res 26:112–120, <CitationRef CitationID="CR3">1989</CitationRef>) evaluation of ethical perceptions of marketing research misconduct among marketing research professionals. In addition to examining changes in perceptions toward key marketing research...</citationref>
Persistent link: https://www.econbiz.de/10010989814
Given that pricing plays an important role in a company's international competitive strategy, researchers have long argued the need for theory building in the area of international pricing. This study develops an optimal pricing strategy for foreign market entry using a game theoretic framework....
Persistent link: https://www.econbiz.de/10005793111
The decreasing cost of IT has encouraged organizations to seek new ways of cooperating with members of the supply chain and other key strategic partners. This increased cooperation is giving rise to a new type of interorganizational system (IOS). Before the advent of the Internet, IS integration...
Persistent link: https://www.econbiz.de/10010545000
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A consumer decision making model was created and tested in research sponsored by the Federal Communications Commission. The FCC was considering a series of policy changes with regard to equipment and rules of operation. Discriminant and regression statistical results were combined into a...
Persistent link: https://www.econbiz.de/10009192583
This article examines the evolution of in-home computing over a period of 20 years, 1980-2000. Although its development in the past five years has not occured in the precise manner predicted, there are many signals which promise its future growth in different directions. In order to capture...
Persistent link: https://www.econbiz.de/10009192993
Recent advances in information technology and changes in social and economic relationships have led individual workers and organizations to explore various types of distributed work arrangements. This paper examines a specific type of distributed work arrangement, supplemental work at home. This...
Persistent link: https://www.econbiz.de/10009208576