The paper underlines the importance of adopting a ‘market-orientation’ strategic approach in order to improve the performance of the firms, previously influenced by the ‘adoption of innovations’ of interest to the agricultural firms in two Spanish regions. The methodology selected has...

In view of the increasingly acknowledged importance of the role played by personal values in the value on natural areas, this paper examines the decision structure of suburban natural area users as a function of personal values and income level. The means-end chain technique is used to examine...

As a consequence of the increase in the international food trade, numerous studies have been developed to focus on the consumers' preferences towards domestic and imported foods. These studies have been conducted from the perspectives of "country of origin effect" and ethnocentrism in...

En los últimos años, en los países desarrollados, existe una mayor preocupación por parte del consumidor por aspectos como la seguridad alimentaria, entendida como la influencia de la alimentación en la salud o sobre el deterioro del medio ambiente. El incremento del consumo de productos...

The paper examines the innovation and export strategies of Spanish food and agriculture firms. It is based on a sample of these firms selected by PITEC for the period 2003-2010. The results show the key role of internal innovation efforts in international commercial activity. This highlights the...

This study sets out to explore variation in the consumer choice structure in relation to three types of products with different levels of search, experience and credence attributes. The decision structures of rice, wine and functional food (experience, search and credence products) consumers...

Noise is a major urban problem that has not received much attention from environmental economists. In this paper we present an attempt to value a noise reduction program in a Spanish city. Contingent valuation has been applied using both one and one-half bound and open-ended question formats....

This study investigates factors affecting consumer purchase choice (cognitive structures) in two foods with different perceived risk levels. Means-end chain methodology is used to test for differences in the degrees of abstraction and complexity in the purchase decision process for each product....