This paper is analyzing the existing brand portfolio structures of luxury brands in fashion business. Theoretical models describing general brand portfolio approach and brand structures shaping the luxury market are considered in details. Retrospective analysis of luxury fashion brand portfolios...

The article examines and analyzes the existed management practice of global designer brands, using the examples of Armani Group and Gucci Group. The model of brand portfolio matrix structure based on such variables as profit and time is proposed. The proposed model is possible to apply to mono-...

The collection contains papers accepted for the Fifth International Conference Game Theory and Management (June 27–29, 2011, St. Petersburg University, St. Petersburg, Russia). The presented papers belong to the field of game theory and its applications to management. The volume may be...

We construct a brand equity model for fashion industry. To capture specificity of this industry we introduce two new factors of exclusivity and conceptual consistency. This gives a possibility to modify Global Brand Equity valuation model to fashion businesses developing the Fashion Global Brand...

The article presents the main topics and findings of the Analytical Study of the Corporate Philanthropy in Russia. Based on the analysis of the corporate philanthropy practices in 2007–2009 the article discovers the connections of the leading Russian companies’ philanthropic...

The report presents results of research on the state of the educational, scientific and economic activities of the new cluster of Russian entrepreneurial type universities – national research universities (NRU). The research studied the national practice and international experience of...

Although there is plenty of work, in which co-branding is studied from the point of view of the consumer, there is a lack of empirical studies from a firm (managerial) perspective, which is important for the comprehensive understanding of co-branding. The goal of this research is to gain a...

Game-theory approach is widely used in investigations of controlled systems in different fields of management. This is due to the universality of the games theory techniques and, in particular, principles of optimality. Implementation of an optimality principle in a game gains the optimal...

In this paper we attempt to classify Russian journals in economics and related disciplines for their scientific significance. We show that currently used criteria, such as a journal's presence in the Higher Attestation Committee's list of journals and the Russian Science Citation Index (RSCI)...

The objective of this research is to test multifaceted measurement of the innovation activities of companies based on “Innovation Radar†methodology. The authors conducted both qualitative and quantitative studies: first, the methodology was assessed during fifteen in-depth interviews...