Competitive balance is highly desired in professional sports leagues, yet measurement of the concept is not well established. The definition of firm/team goals in a professional sports league and its connection with competitive balance has typically been assumed rather than studied. Using fan...

We examine the need for and the presence of competitive balance in professional sports leagues. We argue that competitive balance helps to further fan welfare and we propose a new measure of competitive balance that hopefully better reflects the needs of fans—that is, compared with measures...

Escalating costs in professional sport, increased competition from entertainment alternatives, and a recent labor dispute in the National Hockey League (NHL) provide the impetus to study the underlying structure of team profitability. Thecurrent study takes advantage of this opportunity by...

A supplier may distinguish between the demands be receives for an item, attaching greater importance to satisfying some categories of demand than others. This paper discusses use of reserve levels, i. e, stock levels at which to stop issuing in response to lower priority demand. An algorithm...

Branding is about delivering on desired outcomes. The importance of positioning program offerings on the basis of outcomes sought in the education market is illustrated in this study of choice of an MBA program by prospective students. MBA fair attendees were surveyed and multiple methods were...

This paper explores adolescent sport participation. Using the most recently available national statistics, the paper presents a concise and current description of sport participation among Canadian adolescents aged 15 to 19; traces the trends in Canadian adolescent participation from 1992 to 2005...

In spite of rapidly increasing professional interest and involvement, the extant literature concerning social marketing sponsorships remains scant. In order to begin to address this gap, the purpose of the current research is to investigate the concept of the social marketing sponsorship. The...