This study is aimed at analysing the relationships between local development agencies and various actors from within their environments. The authors explore the applicability of a relationship marketing approach to local development and propose the influence of economic development objectives on...

Este trabajo estudia distintos tipos de antecedentes del destino como el compromiso del turista en relación con el lugar, la confianza y satisfacción, señales como la reputación, la relación calidad-precio y la publicidad y el efecto boca-oreja para explicar las intenciones de repetir y la...

Traditional word of mouth, which was for many years used as effective advertising that didn't require major investments in mass media, has become a new marketing opportunity with the advent of new technologies and the Internet. Thus, a new marketing strategy called viral marketing has emerged...

Aunque Internet resulta necesario para numerosas tareas, para empresas e individuos, cada consumidor tiene preferencias distintas y considera distintos factores que influyen en su decisión de compra online. Presentamos una tipología de compradores online de billetes de transporte a partir de...

New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and...

El teléfono móvil es un medio que en los últimos años están utilizando o valorando las empresas como canal de venta. Es importante indagar en los factores que pueden ser motivadores o impedimentos a ese tipo de venta como análisis previo a la detección de los determinantes y consecuencias...

Research into mobile-shopping (MS) is currently the focus of much attention both from scholars and the world of business due to the extent to which mobile devices offer vast business opportunities in all global markets. However, few works have compared the validity of the extended Technology...

Each tourist destination has a brand the consumer can choose at the moment of travelling. This work analyzes, through a causal model empirically tested for the case of Mundo Maya-México, the paper that reputation, emotions and trust play in the consumer's intention to go to a tourist...

E-commerce is a relatively new phenomena in Spain. Its adoption by consumers and firms has grown nociceably in the recent years. Although it still hasn’t spread as much as forecasts of different institutions stated. Anyway many companies have adapted to the new situation and have defined their...

[ES] Los trabajos de investigación sobre comercio electrónico en Internet ocupan gran parte de la investigación de marketing, pero son pocos aún los que se han ocupado de estudiar el sistema de subasta. Ante las peculiares características de una compra online, transmitir confianza al...