The globalization process is forcing businesses to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing and sale strategies. Consequently, language programs need to respond to these changes. Future business managers must acquire effective...

Current economic developments, marked by recession of recent years have led directly to the emergence of some social issues with major implications on the world tourism. As a niche segment of the tourism industry, dental tourism is a relatively new phenomenon. The paper based on the study and...

Among the several approaches to understanding value in business transactions, the one most frequently encountered in marketing, management, and economics literature is the tradeoff of benefits and costs, the difference or ratio of which is operationalized as value. In a complex business...

Retailers’ tend to become trapped in a price-promotion war where price issues are dealt with on a short-term basis, indicating almost solely tactical choices. Since price is the only part of the marketing mix providing direct revenues to the organisation, it should also be of strategic...

Current economic developments, marked by recession of recent years have led directly to the emergence of some social issues with major implications on the world tourism. As a niche segment of the tourism industry, dental tourism is a relatively new phenomenon. The paper based on the study and...

El lanzamiento de nuevos productos es determinante para el crecimiento y supervivencia de las organizaciones; sin embargo, su tasa de fracaso es muy alta. El objetivo de la presente investigación exploratoria es evaluar si los ejecutivos en Colombia aplican las mejores prácticas para el...

In markets in which products are traded that can be easily imitated it is only possible to obtain a strategic competitive advantage through immaterial assets. The assumption has often been heard that the estimation of a company – its reputation – can generate positive effects especially with...

A key to enhancing sales force productivity is finding ways to help existing reps sell more. In this paper, we focus on the process of internal efficiency benchmarking of a firm’s sales representatives aimed at identifying strong and weak performers and providing meaningful and actionable...

Everything indicates that the problem of outlining the state of strategic communication is not to realize the state of the question regarding where we are, but to realize the question whose status is attempting to clarify the actual phenomenon being discussed. Building on this concern, the...

The managerial functions are used for leading the organizations to their final targets. The managerial decisions have to be implemented by the conveyance of the working tasks from the top to the bottom of the company structure. At the same time, the reporting of the acquired results is delivered...