This paper extends the emerging literature on the value of trademarks for innovation studies and policy-making with the first empirical study at the trademark level. It gives a view on how companies use trademarks and interpret trademark activities. A sample of 660 new Benelux trademarks...

Globalization has created new ways of doing business, new institutions to oversee them, and has introduced a spectrum of new protagonists to the international arena. Scholars and practitioners have been challenged by the evolving environment to find new ways to interact and, in the process, many...

Michael Porter's influential work in strategy is normally seen as a consistent and coherent body of work. An in-depth study of his major publications, however, shows that a considerable degree of evolution has taken place. Porter's views have changed to such an extent that the policy...

In this article, three managerial challenges for managing networks are described. They involve a different view on strategic choice, managing alliances as a portfolio (and not as dyadic relationships) and new tasks for top management. Finally, some practical tools are presented which firms use...

Summary As alliances are mainly used in dynamic industries, extant theory assumes that alliance governance structures undergo frequent changes. This article aims to show, however, that some governance structures are more robust in dealing with internal and external dynamics than others. We...

The Internet has been one of the main drivers behind the growth in number of partnerships. Although e-partnerships have received attention in research, this attention has mainly been reserved for the role of the Internet firm in the partnership and for technology partnerships. This article...

This paper compares alliance activity in Europe and the USA. By studying alliance experience and the quality of alliance management in both regions, insight is obtained into the effectiveness of companies in both regions in dealing with alliances. The USA has surpassed Europe both in number of...