International marketing research, in most cases, involves at least two levels (e.g., firms within countries) that make the hierarchical linear modeling (HLM) a suitable data analysis technique. Due to its robustness, the use of HLM in the international business (IB) research has increased...

All executives would like their organizations to perform better, and most seek ways to make that happen. This paper focuses on how supply chains -- the series of activities through which products and services are created and then distributed to customers -- can enhance firm performance. For the...

In the increasingly global environment, a fundamental question for many firms is whether to create a global strategy that will allow for the maximum use of existing product offerings and marketing activities through standardization, or to what extent unique adjustments are required for success...