The current study has practical applicability in politic al domain and theoretical involvement at political marketing communication level. The type of the research is a qualitative one, using as survey methods scientific observation and documentary search. The aim of the research is to prove the...

Adaptarea continua a organizatiei este necesara datorita modificarilor care intervin in nevoile si asteptarilor clientilor, dar nu trebuie neglijate strategiile si eforturile concurentilor pentru castigarea unei pozitii pe pietele-tinta ale organizatiei. Oricare element al mixului comunicational...

Rapid development of the intelligent mobile devices such as smartphones and tablets created numerous opportunities for new forms of both mobile marketing and marketing in general. The emergence of smartphones complies with the drive for new ways of targeted and measurable marketing as proposed...

At the competitive tourist market today (including the Kosovo) the imperative for the Country, region and tourist enterprises is to keep its market position and existing customers. Having known the fact that the tourism as branch of economy in Kosovo is in the phase of consolidation and...

Atat intensificarea concurentei, cat si dezvoltarea pe care a cunoscut-o Internetul la nivel mondial, au determinat multe organizatii sa priveasca ca o necesitate prezenta in mediul online. Beneficiile utilizarii Internetului sunt recunoscute deopotriva pentru consumatori si organizatii, acestia...

Indiferent de tipul de blog folosit, natura mesajului, acuratetea informatiilor precum si credibilitatea acestora sunt esentiale pentru atingerea obiectivelor. Specialistii in comunicarea online spun ca blogul presupune in primul rand un dialog intre companie si publicul sau, iar temele...

In an economy with a strong concurential character, organizations must capitalize the integrated marketing communication in the most effective way, to ensure the creation and maintenance of long-term relationships with current and potential customers. Building and managing the relationships with...

The thesis for the beer industry is an “eternal” theme and it is up to date according to the trends observed in Hungary during the last three years. Due to the current spread of flavored, non-alcoholic and sugar- free beers the opportunity to sell beer to women is not just an actual but also...

Integrated marketing communication is an essential concept used in clarifying andmanaging lucrative relations with the employees, consumers and shareholders and sending auniform message to provide coherence and the maximum impact of communication as far asorganization and its products in all the...