Most cross-cultural studies are sociologically based and assume intra-cultural homogeneity in mentality and logic among people. The application of cultural dimensions in many cross-cultural studies has inadvertently contributed to this oversight. Scores on these dimensions are supposed to...

Cultures and nations are losing their uniqueness to globalization forces as if they are indeed in a ‘global village’. Convergence forces of information explosion, ease of travel and transportation, and economic imperatives bring about homogeneity, and similarity to cultures,...