ALSERHAN, BAKER AHMAD; BATAINEH, MOHAMMAD KHAIR; … - In: Journal of Developmental Entrepreneurship (JDE) 19 (2014) 02, pp. 1450009-1
Luxury brand consumption by female consumers in the rich Arab Gulf states has never been systematically studied, and thus most of our knowledge in this area remains shaped by preconceived notions that are not likely to withstand scientific scrutiny. This study fills that gap in research and...