In the last few years the European countries are starting to use the rules of the European Union about product placement. First of all it is really important for the European shows, programs and films to stay competitive with the American programs because in the USA product placement is...

The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study concludes that creating a coherent visual and verbal...

‘Si vis pacem, para bellum’, or ‘if you want peace, prepare for war’, as the Roman adage says. By an up-to-date version, if you want enterprise security, prepare for risk management. This paper deals with one of the means of attaining a state of enterprise security primarily on the basis...

The aim of the paper is to present the analysis and the assessment of the decisions taken in the area of parameterization of value flow in the field of the costs of support activities of the chemical company. In the first part of the paper the process of decision-making concerning the basic...

EU-level decision-making has been already analysed from a number of point of views. Nevertheless, social network analysis in the context of the EU’s legislative procedures as well as in the European Parliament is still limited. The objective of this paper is to analyse the relationships of the...

The fundamental focus of this paper is on theoretical and empirical analysis of selected aspects of functioning of rail traffic in European countries. The principal benefits and drawbacks of rail transport were emphasized. Analysis of rail transport concerned two stages. The first stage was used...

With this article we would like to represent how the existing eco-efficient technologies in construction industry could spread over the society and what are the constraints and difficulties of this process. The study focuses on some examples of buildings based on energy efficiency; above all the...

Small and medium-sized enterprises (SMEs) play a key role in the economic development of a country. This study investigates the importance of the small and medium-sized enterprises (SMEs) sector development. It analyses and determines the firm specific characteristics that affect SMEs’ access...

In the given article there were presented some aspects of utilisation of tourist accommodation in Poland. There were characterized the accommodation possibilities by types of tourist establishments providing accommodation services in Poland. The aim of the paper is to identify the trend of...

The stimulation of entrepreneurship and the support to venture creation is widely introduced in governmental policy plans. Despite the good intentions, the failure rate of start-ups remains the same. Research on entrepreneurial exit and the design of effective prevention measures seem to be at a...