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Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets

Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Journal of Business Research 58 (2005) 11, pp. 1483-1494

Persistent link: https://www.econbiz.de/10005466200

Strategic planning and performance: Extending the debate

Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of Business Research 61 (2008) 2, pp. 99-108

Persistent link: https://www.econbiz.de/10005473950

Social media and related technology: Drivers of change in managing the contemporary sales force

Moncrief, William C.; Marshall, Greg W.; Rudd, John M. - In: Business Horizons 58 (2015) 1, pp. 45-55

The selling environment has undergone tremendous transformation over the past 2 decades. Perhaps the greatest change has centered on changes and advancements in technology. The latest dramatic change has been the rapidly increasing use of social media and other related technologies in the...

Persistent link: https://www.econbiz.de/10011191156

Control of electronic channel affiliates: An exploratory study and research propositions

Gilliland, David I.; Rudd, John M. - In: Journal of Business Research 66 (2013) 12, pp. 2650-2656

Electronic channel affiliates are important online intermediaries between customers and host retailers. However, no work has studied how online retailers control online intermediaries. By conducting an exploratory content analysis of 85 online contracts between online retailers and their online...

Persistent link: https://www.econbiz.de/10010869772

Consumers' Emotional Responses to Service Environments

Foxall, Gordon R.; Greenley, Gordon E. - In: Journal of Business Research 46 (1999) 2, pp. 149-158

Persistent link: https://www.econbiz.de/10005473689

The performance impact of marketing resources

Hooley, Graham J.; Greenley, Gordon E.; Cadogan, John W.; … - In: Journal of Business Research 58 (2005) 1, pp. 18-27

Persistent link: https://www.econbiz.de/10005473914

An Investigation of Modulator Effects on Alignment Skill

Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of Business Research 39 (1997) 2, pp. 93-105

Persistent link: https://www.econbiz.de/10005473978

Consumer and nonconsumer stakeholder orientation in U.K. companies

Greenley, Gordon E.; Foxall, Gordon R. - In: Journal of Business Research 35 (1996) 2, pp. 105-116

Persistent link: https://www.econbiz.de/10005474200

The relationship of strategic and marketing plans

Greenley, Gordon E. - In: European Journal of Operational Research 27 (1986) 1, pp. 17-24

Persistent link: https://www.econbiz.de/10005236787

An empirical study of isolating mechanisms in UK companies

Oktemgil, Mehmet; Greenley, Gordon E.; Broderick, Amanda J. - In: European Journal of Operational Research 122 (2000) 3, pp. 638-655

Persistent link: https://www.econbiz.de/10005337974