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This article develops 11 hypotheses on impacts of six customer characteristics on an individual’s willingness to use mobile location based services (LBS). Hypotheses are tested in a sample of 217 mobile communications customers in Germany who participated in a standardized online-survey. PLS...
Persistent link: https://www.econbiz.de/10011001284
Using data on 87 new product introductions (NPI) and foreign market entries (FME) of telecommunications service providers which were derived from a written survey of 42 key informants in Germany the present empirical study looks at the extent to which choices of market entry timing positions...
Persistent link: https://www.econbiz.de/10010994992
Acquisitions and innovation through research & development (R&D) are growth strategies, which are likely to be closely intertwined. The present paper reviews 44 empirical investigations which have looked at R&D behaviors of buyer and target companies as drivers of the likelihood of...
Persistent link: https://www.econbiz.de/10010995115
There is little empirical research to support the assumption that a higher degree of interactivity offered by popular press-title Web sites is positively related to frequency and extent of their usage. This study analyzes various facets of interactivity offered by 101 German-speaking press-title...
Persistent link: https://www.econbiz.de/10009221020
Persistent link: https://www.econbiz.de/10008674081
To date, the majority of mobile network operator (MNO) customers have not used mobile Internet (MI) offerings. Therefore, it is important to gain a better understanding of (1) how MNO customers perceive MI attributes, (2) how these perceptions are related to MI acceptance, and (3) the extent to...
Persistent link: https://www.econbiz.de/10011140614
This paper reviews 175 scholarly empirical publications on mobile Internet (MI) usage intensity levels and potential determinants of respective usage behavior at the individual subscriber level. Based on an overview of MI measurement approaches and units evidence on the development of the...
Persistent link: https://www.econbiz.de/10011056945
As part of the move toward renewable energy sources in Germany it is expected that an increasing number of residential households will be equipped with communication-capable electricity metering systems (=“smart meters” [SM]). SM cause considerable investment and operating expenses. For...
Persistent link: https://www.econbiz.de/10011047407
This work explores personal characteristics and mobile Internet (MI) use behaviors of consumers equipped with four distinct types of advanced handsets for accessing the Internet via cellular radio infrastructures of mobile network operators (MNO). Furthermore, it investigates the extent to which...
Persistent link: https://www.econbiz.de/10010943128
The introduction of Mobile Payment Systems (MPS) has gained increasing attention from telecommunications and financial service firms. However, to date, end customer use of MPS has not developed extensively. Thus, the present investigation aims to explore the drivers of MPS acceptance among...
Persistent link: https://www.econbiz.de/10005048880