Market orientation (MO) has inspired a rich literature in marketing and organizational behavior recently. Many of these studies have been conducted in developed market contexts, however, with only a few focusing on emerging markets (EM). The way MO is perceived and implemented by managers in EMs...

Drawing on the knowledge-based view (KBV) of the firm, this study compares value creation between US manufacturing and service firms entering China through strategic alliances. Using an event study applied on a sample of 192 manufacturing and 105 service firms, the results indicate that value...

Expertly written by leading scholars from a range of different starting points, this compendium presents a synthesis of recent work relating to institutionally-informed accounts from transitional and emerging markets, as well as from mature economies. It specifically focuses on the linkage...

The impact of three factors that affect the psychometric rigor of cross-national consumer research comparisons is measured in this study. Conclusions are also drawn about the interactions among these factors and the resultant deterioration in the psychometric quality of the data.The...

A major goal of scientific disciplines is to build cumulative knowledge across numerous lines of inquiry. Traditionally, attempts to summarize the findings of these different lines of inquiry have been achieved through narrative and integrative reviews. The advent of meta-analysis in the late...

There are countless important concepts in international business research that must be assessed using valid measurement scales. A prerequisite for advancing international business research is standardized constructs and associated measures that are reliable, valid, and dimensionally consistent....

The recent expansion of emerging market multinationals into world markets has generated a rich literature. While this literature has addressed the potential motivations, behaviors, and strategic implications of these firmsâ moves abroad, their possible role as facilitating agents in regional...