Brand image is a prominent marketing tool for many destination marketers. A strong brand image is equivalent to a rise in first-time customer purchase, positive word-of-mouth (WOM) and customer loyalty. Mauritius is a popular holiday destination for Europeans, however, there is a lack of...

Before one can understand tax implications for the tourism industry, one must understand the sensitivity of tourism demand. Using a recently developed theoretical framework, we model inbound tourism demand in the UK. The results suggest that tourism demand in the UK is very price sensitive and...

This article uses a partial equilibrium approach to measure the impact of trade liberalisation on the demand elasticity of labour in the apparel industry in Mauritius, a sector where, in general, those in the work force are poor. The findings reveal that there is no evidence that trade...

Recent studies have found evidence to suggest that aid's effectiveness on growth has improved. Yet the debate on aid and domestic savings is still inconclusive and aid fungibility continues to be particularly contentious. One of the problems with much of the earlier literature examining the...

Tourism destinations have a necessity to innovate in order to remain competitive in an increasingly global environment. A pre-requisite for innovation is the understanding of how destinations source, share and use knowledge. This conceptual paper examines the nature of networks and how their...

The study of network representations of physical, biological, and social phenomena has developed rapidly in recent years. This paper presents a review of important results and methods of the science of networks with an application to the field of socio-economic systems. The basic definitions and...