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Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices

Luomala, Harri T. - In: Journal of Business Research 60 (2007) 2, pp. 122-129

Persistent link: https://www.econbiz.de/10005474178

A qualitative exploration of mood-regulatory self-gift behaviors

Luomala, Harri T.; Laaksonen, Martti - In: Journal of Economic Psychology 20 (1999) 2, pp. 147-182

Persistent link: https://www.econbiz.de/10005299567

Mood-regulatory self-gifts: Development of a conceptual framework

Luomala, Harri T.; Laaksonen, Martti - In: Journal of Economic Psychology 18 (1997) 4, pp. 407-434

Persistent link: https://www.econbiz.de/10005183732

L'adattamento della brand experience scale al mercato italiano

Zarantonello, Lia - In: MERCATI E COMPETITIVITÀ 2008/3 (2008) 3, pp. 109-132

<em>The Adaptation of the Brand Experience Scale to the Italian Market</em> - The importance of brand experience has been acknowledged by both practitioners and scholars, as testified by several marketing activities and publications appeared recently. Nevertheless, only one instrument has been developed...

Persistent link: https://www.econbiz.de/10011066668

I vissuti del cibo: una ricerca esplorativa

Zarantonello, Lia; Mastrangelo, Dania; Colacchio, Fabio - In: MERCATI E COMPETITIVITÀ 2008/4 (2008) 4, pp. 41-69

Persistent link: https://www.econbiz.de/10010560493