This paper investigates how different corporate associations may influence consumer evaluations and purchase intention in response to cause-related marketing (CRM) and whether this impact is contingent on congruence between the cause and the company. Our experimental study, based on 660...

PDMS (Polydimethylsiloxane) is a typical material used to fabricate optofluidic microreactors for photocatalytic water splitting application. However, conventional direct catalyst coating methods are unable to load catalysts firmly and uniformly on the PDMS substrate, which results in weak bond...

Estimation errors or uncertainities in expected return and risk measures create difficulties for portfolio optimization. The literature deals with the uncertainty using stochastic, fuzzy or probability programming. This paper proposes a new approach to treating uncertainty. By assuming that the...

Society calls for customers to participate in carbon offset programs and purchase carbon offset products in response to the threats currently posed by severe environmental pollution. To promote these products, companies often use carbon emission calculators. However, the effectiveness of this...

Potential nuclear attacks are among the most devastating terrorist attacks, with severe loss of human lives as well as damage to infrastructure. To deter such threats, it becomes increasingly vital to have sophisticated nuclear surveillance and detection systems deployed in major cities in the...

For importance sampling (IS), multiple proposals can be combined to address different aspects of a target distribution. There are various methods for IS with multiple proposals, including Hesterberg's stratified IS estimator, Owen and Zhou's regression estimator, and Tan's maximum likelihood...