En América Latina y el Caribe está aún muy arraigada la idea de que las empresas deben dedicarse exclusivamente a las actividades económicas, mientras que el Estado, las organizaciones no gubernamentales o la Iglesia son las instituciones encargadas del bienestar social. Este libro presenta...

The core purpose of social enterprise is to create value for the betterment of society. This aim lies at the center of the framework and is the end toward which all other elements in the framework must contribute. Greater alignment of these elements with the central purpose produces higher...

En América Latina y el Caribe está aún muy arraigada la idea de que las empresas deben dedicarse exclusivamente a las actividades económicas, mientras que el Estado, las organizaciones no gubernamentales o la Iglesia son las instituciones encargadas del bienestar social. Este libro presenta...

The core purpose of social enterprise is to create value for the betterment of society. This aim lies at the center of the framework and is the end toward which all other elements in the framework must contribute. Greater alignment of these elements with the central purpose produces higher...

Proceedings from the II Inter-American Conference on CSR, celebrated in Mexico

Los Anales de la II Conferencia Interamericana sobre RSE celebrada en México.

Proceedings from the II Inter-American Conference on CSR, celebrated in Mexico

Los Anales de la II Conferencia Interamericana sobre RSE celebrada en México.

Two experiments were conducted to analyze neurophysiological activation, response latency, and actual brand choice concerning novel and familiar brands. The results show that (1) the choice of novel brands (compared to the choice of familiar brands) is preceded by increased activation of both...