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Research on innovation adoption focuses on voluntary adoption, although non-voluntary or prompted adoption decisions are prevalent in real life, especially for high-tech products and services. This study aims to investigate the effect of social influence on consumers' innovation adoption in the...
Persistent link: https://www.econbiz.de/10010573732
As mobile game business becomes one of the most lucrative as well as fast-growing businesses, examining key success factors in this industry is of great interest. Utilizing a research method called Bayesian network, this paper models and tests interrelationship among product, marketing, consumer...
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This paper presents a method to forecast the sales path of an improved version of a high technology product defined in terms of its price path and multiattribute product specification. The approach is potentially useful to managers to answer what if questions on the effects of alternative price...
Persistent link: https://www.econbiz.de/10005818950
The net benefits resulting from credit policy decisions can be evaluated based on either the opportunity cost approach or the net present value (NPV) approach. It is known that the two approaches are equivalent in that they provide the same accept/reject decision. Consequently, most text books...
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The average force acting on a highly relativistic electron beam traveling in a laser wave and a transverse undulating magnetic field (magnetic wiggler) is calculated using quantum kinetics. The quantum-kinetic calculation shows that the net dc force due to net inverse bremsstrahlung in the...
Persistent link: https://www.econbiz.de/10011057222