Marketing literature has long recognized that price response need not be monotonic and symmetric, but has yet to provide generalizable market-level insights on reference price type, asymmetric thresholds and sign and magnitude of elasticity transitions. In this paper, we introduce smooth...

While there has been strong managerial and academic interest in price promotions, much of the focus has been on the impact of such promotions on category sales, brand sales and brand choice. In contrast, little is known about the long-run impact of price promotions on manufacturer and retailer...

The south Indian state of Tamil Nadu is a relatively recent entrant to the list of Indian states exhibiting the phenomenon of ‘missing girls’. A substantial proportion of these missing girls may be attributed to the differential survival of girls and boys in the 0-6 age group due to...