In an increasingly revenue-driven intercollegiate athletic environment, athletic directors are often faced with the seemingly opposing objectives of creating revenue while simultaneously serving the often price sensitive needs of the student body. A stated discrete choice model is proposed to...

As sport marketers are increasingly engaging in cause-related sport marketing (CRSM) programs, there is a growing interest in understanding what CRSM characteristics and circumstances can lead to success. This study extends prior research by examining the direct and moderating impacts of team...

The purpose of this study was to examine the links between: (a) parents' causal attributions for youth soccer dropout, (b) parents' feelings of the degree of importance their children ascribed to soccer, (c) parents' attitudes towards the respective soccer organisation, (d) the length of time...