This research article explores the effect of service quality and salesperson characteristics on consumer trust and relationship commitment among life insurance buyers in India. Earlier research on service quality has revealed five key dimensions that influence levels of consumer satisfaction....

The paper is based on empirical research done on industrial units which are often categorised under the small-scale sector. The paper makes an attempt to explain the relationship that exists among various socio-economic variables with different success levels among the enterprises. The findings...

Use of Sex in advertising continues despite the public outcry against it. Exposing mature adults to sex based advertising often invites lesser criticism compared to advertising that targets teenagers. Its use in advertising is no more confined to adult programs on television or adult literature;...