Commitment in the internationalization process model (IP-model) is challenged by the search for knowledge through experience and interactions. Critics opposing this logic even forced the founder of the model to call for the need for integration of other elements in order to understand irregular...

This study examines four major Swedish banks’ internationalization process patterns during the period 1961–2010. The study complements earlier studies by also considering the banks’ levels of market commitment. One objective is to determine if ‘Tit for tat’-behaviour seen in earlier...

This paper is built on two premises: (1) that HQ and subsidiary managers often have different perceptions about the role of the subsidiary in the multinational corporation, and (2) that such differences have important implications for the management of the HQ-subsidiary relationship. Using data...

While business networks and relationships in international and industrial marketing studies are explored extensively, relationships between firms and socio-political actors are rarely been studied. This paper addresses this gap and examines how MNCs manage their relationship with socio-political...

This article proposes a managerial decision framework to deal with internationalization whether in stable or dynamic environments. While displaying the effects of unstable and stable environmental settings on commitment decisions, the framework is the result of an inferential abductive approach...

The internationalization process model introduced three decades ago still influences international business studies. Since that time, a growing number of researchers have tested the model to show its strengths and weaknesses. Among the critics, some focus on the weakness of the theoretical...

This paper considers an on going study dealing with organizing project selling. Earlier studies are dominated by the traditional decipline, where the actions are viewed to be temporary. Sellers, buyers and sub-contractors have a specific goal and the strategy is a short term economical profit....

The existing studies in the industrial netvork have devoted their attention extensively to the commercial actors. The political and intermediary actors stand in the far horizon and their impacts are implicitly considered to be manageable. These studies may be relevant for a condition of harmony...

While some efforts have been made to elevate the role of the 4Ps in consumer marketing, this paper employs the network theory and aims to investigate consumer perception using the incident of the “mad cow disease." Contrary to other studies that observe the role of media as a means to support...