The intersection of diverse cultural generations in the workplace has significant managing, marketing and particularly motivating implications for business executives. This study examines the factors that motivate Generations X and Y and those factors that will be affecting Generation Z....

The purpose of this research is to determine what executives can learn from the successful development of the musical band and brand known as U2. To determine this information, a historical study of the U2 journey was conducted with the hopes of uncovering key learning points and takeaways for...

The purpose of this research is to determine how to effectively incorporate customer experience management frameworks within the marketing and management of Executive MBA Programs. To determine this information, two customer experience management frameworks were discussed in detail and then an...

The purpose of this research is to determine the most strategic tuition pricing strategy that can be utilized by senior management in Business Schools when pricing Executive MBA Programs. To determine this information, the state of the Executive MBA market and three pricing strategies were...

The purpose of this research is to determine methods in which Business Schools can manage its Executive MBA Program in order to achieve maximum desired sales (i.e. enrollment). To determine this information, the state of the Executive MBA market was examined in detail as well as the issue of...