Given the inherent uncertainties pervading the operational environment within real-world supply chains, it becomes imperative for each partnering echelon to focus on individual information requirements from the viewpoint of global optimization of overall supply chain (SC) performance. With this...

We develop advertising strategies for a firm which has a new product for which demand exists in an emerging market. However, the primary channels for distribution of the firm's product do not exist, because either the market has not been opened up, or the firm has not entered the market....

Every week, motion picture exhibitors must decide whether to keep or replace the movies playing in their theaters in light of the past week's sales data. This decision is complex because of the dynamic decision environment, the uncertainty of demand, the complex revenue-sharing terms between the...

In this paper, we consider a supply chain coordination problem when demand faced by a retailer is influenced by the amount of inventory displayed on the retail shelf. We assume that shelf space inventory is used as one of the levers to stimulate demand. Our objective in this research is to...

Managing the allocation of shelf space for new products is a problem of significant importance for retailers. The problem is particularly complex for exhibitors—the retailers in the motion picture supply chain—because they face dynamic challenges, given the short life cycles of movies, the...

In this comment, I discuss some research issues at the interface of marketing and operations particularly relevant to the motion picture industry. The major focus of my comments will be on the exhibition component of the motion picture value chain. Based on research findings and available data,...

The motion picture industry is characterized by a dynamic market environment, limited shelf space and product category management, and consequently, complex channel contracts specifying the split of box office revenue between distributors and exhibitors. Although such a contracting practice...