Chen, Yi-Fen; Tsai, Chia-Wen; Hsu, Shih-Mei - In: International Journal of Innovation in the Digital … 5 (2014) 3, pp. 40-50
With the growing availability and popularity of Web-based opinion platforms, online product reviews are now an emerging market phenomenon that is playing an important role in consumer purchasing decisions. This study investigates the influence of electronic Word-of-Mouth (eWOM) on purchase...