The body of knowledge generated by Business Intelligence (BI) research is constantly extended by a stream of heterogeneous technological and organizational innovations. This paper shows how these can be bundled to a new vision for BI that is aligned with new requirements coming from...

The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass...

In dieser Studie werden zunächst die konzeptionellen Grundlagen des Customer Relationship Managements und der sog. CRM-Systeme dargestellt sowie die Einbettung von Data Warehouse und Data Mining Technologie in diesem Kontext erörtert. Danach erfolgt eine Literatur gestützte Diskussion...

Decision trees are used very successfully for the identification resp. classification task of objects in many domains like marketing (e.g. Decker, Temme (2001)) or medicine. Other procedures to classify objects are for instance the logistic regression, the logit- or probit analysis, the linear...

Multidimensional scaling is very common in exploratory data analysis. It is mainly used to represent sets of objects with respect to their proximities in a low dimensional Euclidean space. Widely used optimization algorithms try to improve the representation via shifting its coordinates in...