Showing 1 - 10 of 93
Neben der anscheinend hohen, praktischen Relevanz wird zur Zeit die Frage diskutiert, ob frugale Innovation ein eigenständiges, betriebswirtschaftliches Innovations-Konzept rechtfertigt, welches sich markant von anderen, bekannten Ansätzen bzw. einer generellen "Low cost"-Strategie eines...
Persistent link: https://www.econbiz.de/10011203167
In der wissenschaftlichen Literatur zum Innovationsmanagement - wie in der betrieblichen Praxis der Neuproduktentwicklung - wird der Einsatz von innovativen Analogien als ein vielversprechender Ansatz gesehen, denn hierdurch kann bereits bestehendes Wissen zur Lösung von Problemstellungen, die...
Persistent link: https://www.econbiz.de/10010983874
Recent years have seen the emergence of low-cost innovations targeted at economically weaker sections of the society, seeking to align business with social welfare. In many instances, results on the ground have been, however, rather sobering as firms have generally (probably justifiably) worried...
Persistent link: https://www.econbiz.de/10010956614
High-tech, German companies are facing a curious problem: their products are reportedly too good for the expanding global markets. So in a way they get penalised for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging markets...
Persistent link: https://www.econbiz.de/10010956618
This study builds on our previous work, which had questioned the validity of certain assumptions of the lead market theory in the face of changing ground realities in a globalized world. Sustained economic growth and proven technological capabilities in some emerging economies like China and...
Persistent link: https://www.econbiz.de/10010956619
Frugal products and services aim at satisfying the unsaturated demand of a large and growing middle class in many emerging economies. Although research has been conducted in regard to the strategic importance of frugal innovations, so far, the actual development process of such innovations has...
Persistent link: https://www.econbiz.de/10010956624
In January 2007, a joint research project on "India's Innovation System: Exploring the Strengths" was launched by the Institute of Technology and Management at Hamburg University of Technology in cooperation with the East-West Center. The elements and inherent strengths and weaknesses of India's...
Persistent link: https://www.econbiz.de/10005036259
Mobile Commerce is gaining increasing acceptance amongst various sections of the society. This growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio-cultural behaviour in today's world. The need/wish for...
Persistent link: https://www.econbiz.de/10009646532
Access to lead markets is generally regarded as an important driver of the increasing globalization of innovation since these are considered to be early indicators for emerging customer needs. They are traditionally thought to exist in economies with high per capita income, sophisticated markets...
Persistent link: https://www.econbiz.de/10009646534
In recent years India has emerged as a major destination for corporate research and development (R&D), especially for multinational corporations. India's domestic institutions like Indian Space Research Organisation (ISRO), Defence Research and Development Organisation (DRDO), and the Centre for...
Persistent link: https://www.econbiz.de/10009646537