emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

‘invented’ brand management in 1931 (Fullerton, Low 1994; Dyer et al. 2004), little is known about how advertising agencies … advertising agencies drew on shared forms of implicit knowledge about consumer psychology which anticipated post-1950s debates … about brand image, brand personality, brand identity, lifestyle brands and the global brand. I argue that large …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

The word “brand” is designated to be a name, term, symbol, or a combination of them all, in order to identify goods and … in Romania, in order to identify all elements supporting this concepts’ brand image, values and beliefs. We appreciate … that supports the development of the company brand image, its good performance and customer relations. …

Purpose - This article deals with a type of luxury fashion brand whose name is at the same time the famous surname. The … of a known brand “name” and no necessity to involve great expenditure on promoting the name, the use of a form of a … famous artists’ surname as a brand can bring the brand managing companies some problems. In case of luxury brands, managers …

organization for successfully administrating of its business area, the brand takes a distinct place, because of the huge potential …

been underestimated in economic and business history. However, if we look at the expansion of manufacturing ormolu, which …

industry. The history of the two companies is analyzed from the early 1970s to the turn of the century, using literature and …

In the paper the development of economic history will be placed within the evolution of Western thought and culture …. Therefore an analysis of the connections between economic history and contemporary epistemology will be carried out. In this … useful for economic history too: the first had long prevailed in Anglo-Saxon, the second in continental, culture. This …