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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

Persistent link: https://www.econbiz.de/10010981129

Corporate Reputation and Brand Architecture: the Debate

Dalija, Hasanbegović - In: South East European Journal of Economics and Business 6 (2011) 2, pp. 37-43

This paper argues that for organizations with a branded identity structure investing in corporate reputation is not a waste of scarce resources, but a wise strategic investment that earns significant present and future economic and non-economic returns for a company. In the global market of the...

Persistent link: https://www.econbiz.de/10011008823

Corporate Reputation and Brand Architecture: the Debate

HasanbegoviÄ‡ Dalija - In: South East European Journal of Economics and Business 6 (2011) 2, pp. 37-43

Persistent link: https://www.econbiz.de/10010534411

Die Bedeutung verhaltensorientierter Aspekte in der Controllingausbildung an deutschen Universitäten

Reimer, Marko; Orth, Mathias - In: Metrika 19 (2008) 2, pp. 185-205

There is an increasing attention to behavioral aspects in management accounting research. In a survey professors teaching management accounting at German universities were asked about the recognition of behavioral aspects in education today and the expected future development. Findings suggest...

Persistent link: https://www.econbiz.de/10010995051

Planung und Unternehmenserfolg: Stylized Facts aus der empirischen Controllingforschung im deutschsprachigen Raum von 1990–2007

Weißenberger, Barbara; Löhr, Benjamin - In: Metrika 18 (2008) 4, pp. 335-363

The following paper analyzes the results of empirical controlling research in German-speaking countries from 1990 to … controlling research but may also serve as guidelines for implementing efficient as well as effective planning systems in business …

Persistent link: https://www.econbiz.de/10010995221

CONCEPTUAL DELIMITATIONS OF CONTROLLING

Serban, Nedelcu - In: Annals of Faculty of Economics 1 (2011) 2, pp. 586-590

Controlling" represents a new concept in the Romanian economic environement, being implemented successfully in very few … companies. Unlike the German space where controlling is very well represented both at a practical level and in the academia, in … Romania controlling can only be found at a practical level, and the specialized literature is restraint, almost absent. Since …

Persistent link: https://www.econbiz.de/10009650832

CASO DE ESTUDIO: LA FUNDACION COCA-COLA CHILE

HERRERA, JORGE - In: Abante 9 (2006) 1, pp. 51-75

This case gives an overview of the Coca-Cola System in Chile and focuses on the Coca-Cola Chile Foundation (CCFCH), a non-profit organization dedicated to education. Created in 1992 with donations from Coca-Cola de Chile S.A. (CCCH) and the bottling companies Embotelladora Andina S.A., Coca-Cola...

Persistent link: https://www.econbiz.de/10005690207

Business and Children: Mapping Impacts, Managing Responsibilities

Crane, Andrew; Kazmi, Bahar - In: Journal of Business Ethics 91 (2010) 4, pp. 567-586

Persistent link: https://www.econbiz.de/10008480772

KERESKEDELMI KONTROLLING FUNKCIONÁLIS TERÜLETEINEK VIZSGÁLATA A VERSENYKÉPESSÉG NÖVELÉSE ÉRDEKÉBEN

Borsós, Erika; Hágen, István Zsombor - In: Acta Carolus Robertus 05 (2015) 1

. While we were performing the research we explored the goals of strategy and the harmony of controlling works with the … controlling system supporting items. In our study cases we made several qualitatives interviews and analyzed the value creation …

Persistent link: https://www.econbiz.de/10011250336

Brand Differentiation in German Online Job Boards

Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens - In: EconStor Open Access Articles (2014-01), pp. 39-48

The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...

Persistent link: https://www.econbiz.de/10010980993