ZUBIELQUI, GRACIELA CORRAL DE; LINDSAY, NOEL J.; … - In: International Journal of Innovation Management (ijim) 18 (2014) 02, pp. 1450017-1
In this paper we have used structural equation modelling to examine the inter-relationships among specific intangible resources — product, operations, and marketing sources of ideas — as they relate to innovation and firm performance. Prior studies founded upon the Resource Based View (RBV)...