A customer value based system is a task few companies can achieve. The companies originated from Japan have covered a long way from international expansion to the capitalization of competitive advantages. On this way of international experience, the most important Japanese companies have...

The negotiation is part of the international business which plays the role of turn-table inside the working model of international relationships. The differences between the cultures of the negotiators, known as cultural distance, are the most subtle influences on negotiation. The problems that...

The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. The paper aims to analyze both the key trends that are shaping the macro environment, markets and consumers...

The manipulation through advertising became an issue the consumers are facing on almost a regular basis. This practice move away the mission of marketing that of meeting the needs of customers and widens the asymmetries of power between the company and the consumer. Many of manipulative...

The marketing practices of the companies show that not all of them are observing ethical and moral standards and they manipulate the consumers. This paper has as main goal to examine the most usual unethical techniques, the present status of consumers’ power and how more power could work for a...

The constant deterioration of the environment and the bad effects on the quality of life cause many challenges for the businesses, consumers and governments. These require a new philosophy of living and new solutions which must be incorporated in the concept of sustainable development. The goal...

The sustainability becomes a model of development only if countries, industries, businesses and citizens become sustainable. The contribution of the business to a promising future should come from a fully integrated sustainability in its DNA and strategies. This paper focuses on the needed...

A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers, the producers and the environment. The benefits support the rapidly growing world market of organic...

Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45%) and in USA (37%). The market shares of the Top 10 companies were above fifty per cent of the research market's turnover. As a young, modest...

Brand strategy is vital for the succes of the company on the international market. Identity and positionning are critical in order to develop a succesufull brand strategy. These two very important dimensions of any strategy of brand are accompanying every strategical option. Creating and...