The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1-17.]. One of the key foundational propositions of this...

The aim of this study was to establish the ways in which senior executives in four countries which shared a common language—United Kingdom, United States, Australia and New Zealand—characterized both their firm's marketing effectiveness, and corporate culture and beliefs. Results give...

The authors argue that there are trends currently present in industry and management which require human resource (HR) managers to have much higher levels of competence and skills. Concepts and techniques from marketing can provide means by which HR managers can be more effective. It is also...

Management Consultants have become widely involved in every functional activity across all aspects of organizational management. They are called on by companies, industry bodies, government departments, statutory corporations and nations to advise them on their problems. However, despite...