Showing 1 - 10 of 13
This paper focuses on students' perception of value, trust and loyalty and how these constructs connect in the context of higher education in Brazil. For this endeavor we conducted a survey among undergraduate business students in Brazil. The findings suggest that trust in faculty and trust in...
Persistent link: https://www.econbiz.de/10010972997
The purpose of this investigation is to understand the antecedents of student loyalty in the Brazilian context. In particular we address the impact of student trust, commitment and quality perception on loyalty. A quantitative study was conducted among business management student majors from two...
Persistent link: https://www.econbiz.de/10010973022
Brand identity definitions predominately take a unilateral and aspirational perspective—what managers want the brand to be—while emphasizing the need for stability over time. The increasingly dynamic environment and the rising role of consumers as co-contributors to brand construction and...
Persistent link: https://www.econbiz.de/10011050050
Persistent link: https://www.econbiz.de/10005473911
The study of transformation and change is one of the most important areas of social science research. This paper synthesizes and critically reviews the emerging traditions in the study of change dynamics. Three mainstream theories of evolution are introduced to explain change: the Darwinian...
Persistent link: https://www.econbiz.de/10011113739
Recent comments on the national competitive model based on links between organizational skills and value added have recognized that individual firm performance can be significantly moderated by either or both marketing expertise and differentiating skills within the organization with an emphasis...
Persistent link: https://www.econbiz.de/10005743610
Strategic management is well developed in its understanding of both strategic thinking and the strategic decision-making process. But the precise role of behaviours within strategy-making teams and the influence of these behavioural patterns is less well understood. This paper is based on...
Persistent link: https://www.econbiz.de/10009211680
This article looks at a selection of significant episodes in the history of organizational and management research, and the policies in this field of the UK Social Science Research Council. The episodes begin in the Council's early days in the mid-1960s, and run through its high-profile efforts...
Persistent link: https://www.econbiz.de/10009223807
In response to recent terror attacks, Western governments now involve private sector organizations in national security regimes in key strategic areas such as travel, communication and financial services. The UK’s e-Borders programme is one such regime. Its goal is to collect and analyse...
Persistent link: https://www.econbiz.de/10011137232
This article explores the use of multivariate techniques to build perceptual maps that show the perceived competitive positions of a set of ethical drugs. The data were drawn from a commercial panel of 283 family doctors working for the UK National Health Service. Factor analysis was applied to...
Persistent link: https://www.econbiz.de/10008483291