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This paper considers the role of lean product development (LPD) as part of a company's overall innovation strategy. Our discussion contends that the value-concept in LPD is too strongly tied to product features, and that this may lead to: (i) overemphasis on utilitarian value, (ii) preference...
Persistent link: https://www.econbiz.de/10010754699
For companies to survive and thrive in today's market, a key strategy is to leverage innovation capability through an effective process of converting unmet customer needs into successful products, creating value for customers, the company and other stakeholders. This work demonstrates how Lean...
Persistent link: https://www.econbiz.de/10010883014
No abstract received.
Persistent link: https://www.econbiz.de/10011010923
No abstract received.
Persistent link: https://www.econbiz.de/10009191067
to connect to critical stakeholders and, thereby, to integrate into foreign business ecosystems. Reverting to explorative, inductive methodology, the study contributes to the existing body of knowledge by approaching networking from a rare angle; networking as practice. The study examines (i) the...
Persistent link: https://www.econbiz.de/10010987356