<em>La propensione al comportamento imitativo delle imprese: una revisione critica</em> - What drives imitation among firms? A literature review by Andrea Ordanini, Gaia Rubera, Robert De Fillippi The management literature is paying increasing attention to the phenomena of imitation. However, there are...

Extending our understanding of the effects of perceived product creativity, this study contributes to the literature by empirically investigating the influence of cultural values on the relationship between the creativity dimensions of novelty and meaningfulness and intention to buy. Schwartz's...

This interview-based study of three design-oriented KIBS firms proposes a U-shaped project-stage model of co-production intensity in firms offering knowledge-intensive business services (KIBS) requiring a high level of creativity. During the central stage of project execution the creative KIBS...

<i> Il Digital Divide: un modello di analisi dei percorsi di diffusione delle tecnologie digitali </i> (di Nicoletta Corrocher° e Andrea Ordanini°°) - ABSTRACT: This article proposes a new model to measure the digital divide within a set of countries or geographical areas. Starting from a series of...

The is article analyses the two main approaches for artists’ selection in the recording industry: the direct model in which large major companies directly choose new artists from the supply market, and the agency model in which small independent labels realise the first choice and,...

Summary An emerging marketing management logic proposes a new perspective on service activities, which previously have been subject to a biased goods-dominant logic. According to this new logic, customers always are co-producers of services and co-creators of value, not simple marketing targets,...

The new economy presents extraordinary opportunities for growth and profit of electronic management of business-to-business relationships. E-marketplaces, or digital exchanges, represent one of the most promising phenomena in this environment but, despite the promises, many of these B-to-B...