Showing 1 - 10 of 13
Broadband communications lie at the heart of the developing information society. Employing a logistic diffusion model, we analyze the factors that influence the diffusion of fixed and mobile broadband. We find that local loop unbundling, income, population density, education, and price are...
Persistent link: https://www.econbiz.de/10010574537
Broadband infrastructure is a key component of the knowledge economy. Broadband connections on both fixed and mobile networks are becoming an indicator of the knowledge economy. Employing the largest secondary data set, this study examines adoption factors of fixed broadband. The result of...
Persistent link: https://www.econbiz.de/10005622694
Persistent link: https://www.econbiz.de/10005173486
This study focuses on a better understanding of user preferences based on perceived usability and perceived aesthetics. For this, previous studies on the relationships among perceived usability, perceived aesthetics, user performance and user preference are reviewed with the consideration of...
Persistent link: https://www.econbiz.de/10010667490
Purpose - This paper develops and tests a model depicting the drivers of organizational leaders' intentions to use social media for in-bound customer communications in a political marketing context. This model improves practitioners and researchers understanding of what influence leaders'...
Persistent link: https://www.econbiz.de/10010746911
Persistent link: https://www.econbiz.de/10010867831
The notion that a firm's strategic intent can affect its performance through managerial actions has become prominent in the organization literature. In this research, we propose that strategic aggressive firms will foster decisions that favor holding low levels of slack and low levels of R&D...
Persistent link: https://www.econbiz.de/10010906716
Ingredient branding is a popular strategy involving two “parent” brands developing a co-branded product, called an ingredient branding offering (IBO). Drawing on extant brand literatures, we investigate how brand feedback effects are influenced by (1) the initial brand strength among the...
Persistent link: https://www.econbiz.de/10010989706
A genealogical theory of new venture creation posits that “parent” firm routines are transferred to “progeny” ventures founded by the former employees of these parents. This study examines how the knowledge available to a venture from its parent firms and individual founders, as well as...
Persistent link: https://www.econbiz.de/10011208357
Geographic sales diversification (i.e., exports) is a multidimensional phenomenon that has primarily been examined using a single theoretical perspective drawn from international trade or organizational strategy. This study uses managerial discretion, real options, and innovation literatures to...
Persistent link: https://www.econbiz.de/10011049638