cooperations being organised more consciously have big parts in the development and operation of the tourist destination management … connection possibilities of tourism to other branches, on the other hand, it takes for granted the development of the background … infrastructure supporting tourism more intensively beside the development of the tourist infrastructure. The basic principle of the …

‘home’. This could be considered a competitive advantage for Romania as a tourist destination. The vampire named Dracula … desuetude. Though, the question remains: should the Dracula myth be used as a brand promoting Romania as a tourist destination …

that tourism form through which the respective destination stands out from the others, respectively the one that ensures a …Because the Danube bend tourist destination represents and may represent in the future the tourist destination of … destination, other elements, many times emotional ones, represent the basis of the choice, as well as of the creation of a …

Creating a distinctive destination brand in order to maintain a uniform positioning of a place, region or country among … of destinations or places struggle to make them visible in the global tourism market. Lack of understanding of the power … of brand could be one the reasons for failure. In tourism, consumers often don’t buy individual products but images …

Brand image is a prominent marketing tool for many destination marketers. A strong brand image is equivalent to a rise … destination for Europeans, however, there is a lack of research on the perceptions of its brand image among tourists visiting the … conceptual framework that enables to establish the link between destination positioning, brand image, tourists’ expectations …

essential for the destination to ensure a strong positioning in the competitive business environment. Despite the growing body … small island of Mauritius. The purpose of this study is to determine if this small island destination benefits from a strong …

the tourist’s choice of the holiday destination, and the decision to visit the destination in the future. As a result …, tourist satisfaction is one of the most investigated topics in the field of tourism due to its role in the survival of a … destination. Several studies have researched tourist satisfaction; however, there has been limited investigation of tourist …

The Region of South Bohemia is perceived as a traditional destination in the tourism market of the Czech Republic. One … of the essential principals for success and competitiveness of a destination in the tourism market is the cooperation of …, private and non-profit sectors ensure sustainable competitiveness of the destination of South Bohemia in the tourism market …