Showing 1 - 10 of 2,006
Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...
Persistent link: https://www.econbiz.de/10005031606
identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the … benefits as an antecedent of customer satisfaction, and the effect of the latter on customer loyalty. … organization in terms of customer loyalty for four types of retailing activities. As result, we observe the role of confidence …
Persistent link: https://www.econbiz.de/10010565870
face an increasingly competitive environment. In this context, university image, satisfaction, identification and loyalty … endeavours a general objective: to analyse the influence of university image, satisfaction and graduated …-university identification on graduate loyalty. After reviewing specific literature, three hypotheses are proposed, linking these constructs with …
Persistent link: https://www.econbiz.de/10009141460
The thirst for knowledge and the evolution of human society determines the development of marketing activities designed to discover the real needs of society, to intuit new needs and to satisfy them into profitable purposes. Internationalization of higher education is a consequence of...
Persistent link: https://www.econbiz.de/10009146927
relationship quality and customer loyalty from an empirical analysis in the context of changing trends in food and grocery … retailing. This study seeks to investigate the influence of relationship marketing cornerstones viz., Customer Satisfaction … relationship quality and behavioural outcomes such as customer loyalty. The study further examines an influence of the relationship …
Persistent link: https://www.econbiz.de/10011137535
' experience at a ski resort and how these emotions drive customers' satisfaction. Two quantitative studies are conducted in the … consumption emotions and satisfaction. Emotions related to "surprise" play no significant role in the evaluation of the ski resort …
Persistent link: https://www.econbiz.de/10010743084
This paper introduces fuzzy-set Qualitative Comparative Analysis (fsQCA) to the study of whistle-blowing and represents the first attempt to apply set-theoretic tools to this phenomenon. I submit 60 episodes drawn from 50 in-depth interviews with whistle-blowers and “inactive observers” to...
Persistent link: https://www.econbiz.de/10011117164
This study aims to develop a model of investors’ investment behavior towards satisfaction and loyalty. Using a … performance and service quality have significant impact on investor’s loyalty, through trust and satisfaction as the intervening … investor’s trust, satisfaction and loyalty. The analysis further shows that the investor’s loyalty is significantly affected by …
Persistent link: https://www.econbiz.de/10011132545
. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for …This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines … operating Barcelona–London flights. The results show that the principal antecedent of conative loyalty is affective loyalty …
Persistent link: https://www.econbiz.de/10011162893
). The results of the path analysis indicate possibilities for e-services to increase both satisfaction and loyalty … risk losing out on tourist revenues. While the research into destination competitiveness and tourist loyalty is well … the potential effects of e-services in an inclusive model of destination loyalty towards the city of Leipzig (Germany …
Persistent link: https://www.econbiz.de/10011256574