Hennessey, Sean M.; Yun, Dongkoo; MacDonald, Roberta - In: International Journal of Management and Marketing Research 7 (2014) 1, pp. 15-28
Culture is an important part of the tourism product and is one of the variables that can increase the attractiveness and the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel and provides an opportunity for visitors to learn about a destination’s...
