This research explores the relationship between geographic proximity and the building of social capital and inter-firm cooperation in strategic marketing. By emphasizing social interactions and the building of social capital, we extend the research on industry clusters beyond traditional...

Recent studies are supporting the idea that understanding the dynamics of firms’ value creation requires a complex and indirect association with their relational or social resources. In particular, in bounded geographical contexts this approach is replacing initial, perhaps too simplistic,...

В статье представлены результаты исследования причин рыночных провалов и успехов предприятий различных форм собственности в России, Беларуси и Украине....

This case concerns an entrepreneurial start-up firm that is dealing with strategic management and marketing issues. The overall objective is to provide students with the opportunity to apply their research skills and knowledge regarding a highly competitive industry to develop strategic...

Today, taking part in competing for prospective students, the university should create visible differences in their services to potential customers. Therefore there is a need not only to develop a strategy, but also in the application of strategic marketing tools that would help to use the...

The Bologna process initiated a series of changes in the Romanian higher education structure, such that it will become comparable and compatible with the higher education systems from the other countries which signed the Bologna Declaration, in 1999. Implementing this process requirements and...

This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of strategic economic interests of stakeholders, specifically, enterprise owners and hired managers, and consumers. The essence of marketing concept of management comes under...

Western J., StimsonR., Baum S. and Van Gellecum Y. (2005) Measuring community strength and social capital, Regional Studies 39 , 1095-1109. Five case study communities in both metropolitan and regional urban locations in Australia are used as test sites to develop measures of 'community...

Beugelsdijk S. and Van Schaik T. (2005) Differences in social capital between 54 Western European regions, Regional Studies 39 , 1053-1064. Based on the extant literature, a newly developed index measuring social capital at the regional level in Europe is presented. It is shown that there are...

Tura T. and Harmaakorpi V. (2005) Social capital in building regional innovative capability, Regional Studies 39 , 1111-1125. The paper focuses on the relation of social capital and regional innovative capability. It examines the social nature of the innovative processes placing demands on the...