The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic...

The US trade policy contributed to the Big Three US automakers completely dominating the US and World auto markets. Today, the Big Three no longer overwhelming dominate their major competitors. Foreign 'transplants' have built major production facilities on US soil, while simultaneously the Big...

The purpose of this paper is to identify the salient considerations in a relocation analysis of the automobile industry, specifically as it relates to a move into India. Using Michael Porter's five forces competitive model, the environment and forces within the industry will be analysed to give...

The US trade policy contributed to the Big Three US automakers completely dominating the US and World auto markets. Today, the Big Three no longer overwhelming dominate their major competitors. Foreign 'transplants' have built major production facilities on US soil, while simultaneously the Big...

The purpose of this paper is to identify the salient considerations in a relocation analysis of the automobile industry, specifically as it relates to a move into India. Using Michael Porter's five forces competitive model, the environment and forces within the industry will be analysed to give...

Marketers have traditionally used gender to segment markets. Due to socially prescribed gender roles some products are thought more suitable to target women, while others more suitable to males. For example, automobiles have been traditionally targeted towards males, assuming that it would be...

China is poised to become a major player in world markets in a variety of industries. The government has recently designated the automobile industry as one of the pillars for its economic growth and development. This paper examines the auto industry as it has developed and its potential within...