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Die späten Innovationsphasen - Zur Bedeutung der Zusammenarbeit zwischen zentralem und lokalem Produktmanagement. Ergebnisse einer Untersuchung in der Konsumgüterindustrie

Baumgarten, Antje; Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement, … - 2005

Die vorliegende Untersuchung betrachtet die Zusammenarbeit mit dem lokalen Produktmanagement bei der internationalen … Produktmanagement liegt. Innovationsabteilungen und Lead Countries spielen eine untergeordnete Rolle. Trotz der in der Literatur … lokalen Produktmanagement als tendenziell positiv beurteilt. Verbesserungspotentiale werden in einer besseren Information des …

Persistent link: https://www.econbiz.de/10009646580

Premières preuves empiriques de chaos dans les ventes de biens à la mode - First empirical evidence of chaos in the sales of fashion goods

Bonache, Adrien; Moris, Karen - Université de Bourgogne - CREGO EA7317 Centre de … - 2011

(VF)L’objectif de cet article est de tester la présence de chaos dans les ventes de biens à la mode. Après avoir … plausibilité de l’existence d’un comportement chaotique des ventes de biens à la mode. Cependant, au fil du temps, les ventes … fashion goods are chaotic. After reviewing briefly the theoretical debate on this hypothesis, we present our results, which …

Persistent link: https://www.econbiz.de/10009146898

Kurdola: Product Portfolio Decision

Mukherjee, Jaydeep - In: Vision 19 (2015) 1, pp. 58-64

MOMCO was a leading manufacturer and marketer of branded edible oils in India. In its product portfolio, Kurdola was PUFA (poly unsaturated fatty acid) based premium edible oil. It was established in the market as the best product for keeping the heart healthy, based on the findings of medical...

Persistent link: https://www.econbiz.de/10011265792

Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?

Kayande, Ujwal; Roberts, John H.; Lilien, Gary L.; … - In: Marketing Science 26 (2007) 4, pp. 504-513

Consumers often have to evaluate products comprising a combination of attributes that is not expected by them, given their beliefs about how attributes normally co-vary in the product category. Such an attribute combination implies that the claimed level of a product attribute is then different...

Persistent link: https://www.econbiz.de/10008788027

How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries

Mitra, Debanjan; Golder, Peter N. - In: Marketing Science 25 (2006) 3, pp. 230-247

We examine the relationship between objective and perceived quality for 241 products in 46 product categories over a period of 12 years. On average, we find that the effect of a change in objective quality is not fully reflected in customer perceptions of quality until after about six years. In...

Persistent link: https://www.econbiz.de/10008789685

Fashion marketing of luxury brands: Recent research issues and contributions

Ko, Eunju; Megehee, Carol M. - In: Journal of Business Research 65 (2012) 10, pp. 1395-1398

This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …

Persistent link: https://www.econbiz.de/10011050074

Fashion marketing in textile and clothing industry

Kaurić, Alica Grilec - In: Tržište/Market 21 (2009) 2, pp. 219-234

Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and … price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing … fashion brand is the most critical factor in successful business activity in textile and clothing industry. …

Persistent link: https://www.econbiz.de/10011007018

Italian fashion business: Achievements and challenges (1970s-2000s)

Merlo, Elisabetta - In: Business History 53 (2011) 3, pp. 344-362

The article aims to provide a critical insight into the history of the Italian fashion business from the 1970s onwards … by exploring a mix of sources including information provided by the industrial partners of fashion designers, articles … patterns, Italian fashion companies have remained niche businesses compared to their French counterparts. The conclusions …

Persistent link: https://www.econbiz.de/10009223501

A ray of hope? Another look at the Italian textile industry

Truett, Lila; Truett, Dale - In: Empirical Economics 46 (2014) 2, pp. 525-542

Despite increasing competition from newly industrializing countries, Italy’s textile industry has continued to be an …

Persistent link: https://www.econbiz.de/10010845906

A Bacon of Hope? Another Look at the Italian Textile Industry

Truett, Lila J.; Truett, Dale - College of Business, University of Texas-San Antonio

Despite increasing competition from newly industrializing countries, Italy’s textile industry has continued to be an …

Persistent link: https://www.econbiz.de/10005036751