In accordance with societal norms and values, consumers readily indicate their positive attitudes toward sustainability. However, they hardly take sustainability into account when engaging in exchange relationships with companies. To shed light on this paradox, this paper investigates whether...

Researchers and companies are paying increasing attention to corporate social responsibility (CSR) programs and the reaction to them by consumers. Despite such corporate efforts and an expanding literature exploring consumers’ response to CSR, it remains unclear how consumers perceive CSR and...

This research examines whether various forms of brand associations-overall brand beliefs (e.g., Sony is high quality) versus exemplars of the brand (e.g., Sony TV)-are differentially accessible for individuals with independent self-views and those with an interdependent self-view. Since...

Despite all technological advances, global supply chains are always based on the interaction of people. And wherever people interact, a kaleidoscope of ethical issues emerges. While consumer demands and concerns have undoubtedly led to an increased awareness of unethical conduct in the supply...

This article contrasts the development in business ethics in Britain and the United States. Specifically, it focuses on the institutionalization of ethical guidelines in the form of so-called corporate codes of ethics and compares the results of a recently conducted British survey with American...

Reverse knowledge transfers are beneficial to MNCs, but just how much so depends on the subsidiaries' strategic mission, its country's economic development and the ability of headquarters to absorb incoming information. Within MNCs, the traditional role of headquarters as prime source of...