<title>ABSTRACT</title> The authors introduce a model for estimating the amount of revenue a typical student will bring to an institution of higher education. The model uses event history analysis to analyze the length of time typical student will remain enrolled, accounting for the possibilities that the...

Purpose – The purpose of this paper is to investigate how brand equity levels influence the evaluation of continuous vs discontinuous innovation of new products and the moderating effects of consumer's product category knowledge (PCK). Design/methodology/approach – A 2×2 between-subjects...

Several papers have been published demonstrating the positive effects a single, reputable ally has on evaluations of a focal brand. Interestingly, little research has been published examining the effects of multiple brand allies. We examine the effect of an alliance with two, one, or zero...

This comment uses the Democratic Party's nomination race from the 1924 U.S. Presidential election to develop a better understanding of Armstrong and Graefe's (2010) Biographical Index. Well-established causal indicators are necessary before actions are taken to nominate, select, or improve the...