The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

This EU supported Specific Targeted Research Project (STREP) had been conducted by a European Consortium composed of eight research institutions. Ifo's part within this larger programme was (a) to analyse the fiscal effects of privatization and (b) to assess the valuation of privatization...

Today's markets are characterized by over-supply, intense competitiveness in every sector, increasingly aggressive competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has become the truly critical competitive factor. In...

Today’s markets are characterized by over-supply, intense competitiveness in every sector, increasingly aggressive competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has become the truly critical competitive...

In economic geographic analysis, the 'firm' usually is assumed, at least implicitly, as a coherent and unitary economic actor. More recently, however, the integrity of the firm as the basic analytical unit has been undercut by organizational practices which are built instead around 'projects'....

The paper tackles the problem of the overwhelming regulatory burden that marks its presence in a post-crisis environment. With evidence of regulatory overload in some cases, paths for more effective design of regulatory frameworks should be sought. Although self-regulation does not enjoy...

Publicitatea reprezinta cea mai vizibila forma a comunicatiei de marketing, ca si cel mai important instrument strategic de la nivelul mixului promotional. Printre cele mai importante decizii care trebuie luate in legatura cu publicitatea internationala se numara: standardizarea sau adaptarea...