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emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010981045
representations that make particular claims about Indian women’s value and what they value. For FAL marketing and advertising …
Persistent link: https://www.econbiz.de/10005528354
present in advertising help perpetuate negative stereotypes about women and enforce traditional gender roles. …, specifically, to determine what differences exist in the portrayals of women in advertising featured in magazines targeted to men …
Persistent link: https://www.econbiz.de/10010727617
analyze the presence of gender stereotypes in Romanian media advertising. …Our article maintains that advertising communication, as a form of commercial communication, is an important part of …
Persistent link: https://www.econbiz.de/10010641486
der ca. 180 Millionen Wanderarbeiterinnen und Wanderarbeiter in China unterzogen. … unions and the role of collective bargaining for determining wage levels, and addresses the fundamental question if China is … running out of cheap labour. The effect of recent legal changes on China's approximately 180 million migrant workers is also …
Persistent link: https://www.econbiz.de/10010985720
gender role values, this contribution examines the association between religiosity and gender role values among men and women …, consisting of religious identification, (partly gender specific) religious practices and orthodox beliefs. Subsequently … religiosity and gender role values was analysed and again it was examined whether there are gender and ethnic differences in this …
Persistent link: https://www.econbiz.de/10010981640
of academics and managers. The gender gap of about 30% may be reduced by higher education or leadership. Both premia are …
Persistent link: https://www.econbiz.de/10005764279
gender research to explain why men's and women's evaluations of justice are determined to a considerable degree by the … specific situation within their household. The assumptions derived regarding gender-specific patterns in justice attitudes are … thesis that gender-specific patterns in the evaluation of personal earnings are both reduced and increased in dual …
Persistent link: https://www.econbiz.de/10008526702
China will boast a population of almost 500-million young people under age 30 by 2015. The sheer size of the Chinese …-shifting trends in individual consumerism that China is embracing. …
Persistent link: https://www.econbiz.de/10011205559
This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of …, monuments, and colossal skyscrapers once defined the architectural landscape of our cities. Today outdoor advertising overpowers …
Persistent link: https://www.econbiz.de/10010583958