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Persistent link: https://www.econbiz.de/10005056452
Der Bericht informiert über das verbesserte Marketing ostdeutscher Hersteller. Insgesamt haben die ostdeutschen Unternehmen bei der Weiterentwicklung ihrer absatzwirtschatlichen Leistungsfähigkeit bis 1995 spürbare Fortschritte erzielt. Als wesentliche Problembereiche sind immer noch die...
Persistent link: https://www.econbiz.de/10005037246
Using a recently expanded data set on supplier-customer links, we examine how customer concentration affects firm profitability. We find that the relation between customer concentration and firm profitability is more complex than recent literature suggests. We confirm that customer concentration...
Persistent link: https://www.econbiz.de/10011109740
Using a recently expanded data set on supplier-customer links, we examine how customer concentration affects firm profitability. We find that the relation between customer concentration and firm profitability is more complex than recent literature suggests. We confirm that customer concentration...
Persistent link: https://www.econbiz.de/10011259843
customers. A retailer is one who stocks the producer¡¯s goods and is involved in the act of selling it to the individual … manufacturing and distribution chain. Some of the key features of retailing include: -Selling directly to customers without having … any intermediaries -Selling in smaller units / quantities, breaking the bulk -Present in neighborhood or in the location …
Persistent link: https://www.econbiz.de/10011267546
the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and …
Persistent link: https://www.econbiz.de/10011093940
the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and …
Persistent link: https://www.econbiz.de/10011115244
The selling environment has undergone tremendous transformation over the past 2 decades. Perhaps the greatest change … media into their strategies and how the individual salesperson might implement social media into his or her daily selling …
Persistent link: https://www.econbiz.de/10011191156
The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and … Journal of Business Ethics and the Journal of Personal Selling & Sales Management maintaining their position as the main …
Persistent link: https://www.econbiz.de/10011242092
interaction between three components of the system: selling, delivery and trade marketing. On this basis, I have categorized the …, it requires certain criteria to measure performance. These three elements: selling, delivery and trade marketing, are a …
Persistent link: https://www.econbiz.de/10010815185